The Demand Driven approach put a strong emphasis on two main principles:
- Variability, uncertainty, complexity and ambiguity (VUCA) are everywhere
- “All benefits will be directly related to the speed of FLOW of RELEVANT materials and information” G. Plossl
The first item has never been truer in this time of crisis. Forecasts are virtually impossible to make -even with the strongest AI neural networks set up right before the crisis-, we have very few lasting information on how suppliers or clients are faring, we have a lot of medical leave due to COVID, nobody knows how nor when demand will start to kick again and in which volume, nor how our personal lives will be affected in a few days… So now, leaders have to lead and take a collaborative stance on the risks they are willing to take with their company to create the momentum in their teams to face the challenges and not cower before them.
The second item is what will make the difference between a fast and strong recovery and a slow and painful one. Being able to sense and react quickly and strongly to the real demand when it will come back is where a company might very well separate itself from the competition.