S&OP ​process in retail & distribution sector

  • Major player in the French retail sector, this company has 2,000 sales outlets in 15 countries, including all food retail formats (hypermarkets, supermarkets, convenience stores, drives, digital). This retailer company has created the DPW (Direction Product Worldwide) international structure, bringing together all international own-brand product activities (food and non-food). 

    • Over the past 2 years, the DPW has undertaken the role of Product Manager for the non-food business of the company. In 2021, a significant project was initiated to transition from a country-centric ‘picking’ model, as per the private label product catalog defined by DPW, to a centrally driven model (push flows). The primary aim is to enhance the availability and visibility of private label products across all company’s outlets, thereby optimizing inventory levels and increasing productivity.
    • This initiative underscored the pressing need to implement a robust Sales and Operations Planning (S&OP) process. The S&OP is critical to ensuring effective management of their own brands, facilitating alignment of objectives, proficient inventory management, precise purchasing control, and efficient sales margin management, among other crucial aspects.
    • Consequently, the company sought assistance from Citwell to collaborate on designing and implementing this essential S&OP process.

    • Exploration & Diagnostic
      • Immersion interviews, benchmarks and visits.
      • S&OP maturity diagnosis.
    • Team awareness and onboarding 
      • Central and country kick-offs.
      • Organization of « serious game » sessions, The Fresh Connection.
    • Overall and detailed design of the S&OP process
      • 3 cycles of co-construction design workshops.
      • Elaboration of a detailed RACI with KPI for each ritual.​​
    • Pilot for 3 S&OP cycles
      • 4-month pilot on a specific identified scope: 2 departments, 4 countries involved.​​
    • Change management
      • Support for change in business practices.
    • Tool
      • Adaptation of an S&OP tool developed under Board to accelerate process implementation.


    • Defined global process (Activities, KPI & RACI).
    • Steering and scripting tool (Board) deployed and used by teams.
    • 2 S&OP cycles completed to date.
    • Team involvement.
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